Linda Kwak-Willis
UX Designer putting people at the forefront of business strategy using the lens of a social scientist.
Analytical by nature,
Artistic by instinct.
Successful design work involves dreaming big and aiming high. It includes furious ideation and making bold moves with color and type, but it also requires a plan for how to get there and how to measure success.
I specialize in meticulous background research, gathering data, and garnering stakeholder engagement to inform my design concepts before applying the broad strokes on my canvas. Strategic design prevents beautiful guesses and expensive consequences.
Projects
A school district in Leander, TX was looking to streamline the content on their website, but administrators were unsure of what pages to prioritize.
Leander ISD
[UX Research]
The client was known for offering a unique, explorative shopping experience with exclusive in-store events, but the website’s confusing navigation structure inhibited new online customers from having this experience.
